MBL Marketing revamped Scottish Building Services' online presence, increased reach and generated impressive results.
the project brief
MBL Marketing Solutions partnered with Scottish Building Services, a family-run construction company with a 30-year legacy of delivering high-quality projects. Despite their solid reputation, the company faced challenges in reaching a wider audience and showcasing their workmanship. To address these issues, MBL Marketing Solutions developed a comprehensive social media strategy and revamped their online presence. The project aimed to boost brand visibility, highlight their craftsmanship, supplement projects with drone footage, and create a new website to serve as a portfolio and enhance online credibility.
the objectives:
- Increase brand visibility and reach a broader target audience.
- Showcase the company’s craftsmanship and quality of work through social media posts.
- Supplement and document new builds and extensions with drone footage.
- Develop a new website to serve as a portfolio of their projects and enhance online credibility.
what we delivered
MBL Marketing Solutions successfully implemented a range of strategies to achieve the project objectives:
Marketing Video: Created a compelling marketing video that showcased the services offered by Scottish Building Services. The video was utilized for various applications, including Facebook and YouTube, to attract customers.
Drone Work: Conducted drone flights to capture stunning aerial footage of new builds and extensions. The aerial shots were integrated into social media posts, highlighting the scale and progress of the projects, and enhancing the company’s credibility as a modern and innovative builder.
Social Media Strategy: Conducted a thorough analysis of the company’s target audience, competitors, and industry trends. Developed a content strategy to highlight the company’s expertise and showcase completed projects. Engaging visuals, including before-and-after images and testimonials, were used to demonstrate the quality of their work. Regular updates on ongoing projects, milestones, and behind-the-scenes footage were shared to build anticipation and engagement. Implemented relevant industry hashtags and location-based targeting to increase visibility and attract local clientele.
Website Development: Created a new website that served as a portfolio of Scottish Building Services’ projects. The website showcased their workmanship and enhanced their online credibility. It acted as a hub for potential clients to explore their services and learn about their past projects.
Through this partnership, MBL Marketing Solutions helped Scottish Building Services expand their reach, showcase their craftsmanship, and generate a significant increase in business. The implementation of an effective social media strategy, utilization of drone footage, and the development of a professional website successfully transformed their online presence, leading to impressive results and a prosperous year for the company.
